Data is everywhere around us. By the end of 2022, we produced about 94 zettabytes of data. Technology, finance, commerce, entertainment, healthcare, and all the spheres of our lives are deeply infused with information. Healthcare big data applications are at the forefront of digital reinvention. Wearables, sensors, clinical data, electronic health records, genomics, implantables, ingestible, and many others are changing healthcare right these days.
Our new article will put light on the trends and tendencies in big data in the medical field to keep you updated.
What determines the importance of utilizing healthcare big data applications? Why is big data important in healthcare?
First, it forms the base for making informed business and clinical decisions through the examination of hidden patterns, unidentified correlations, customer preferences, and market trends.
Application fields of big data in healthcare are tremendous. It includes a wide range of coverage areas: clinical analytics, operating performance, and personalized healthcare. Furthermore, big data advantages contribute to public health improvement as it has introduced such powerful capabilities as predictive care monitoring, integrated performance modeling, and other tools for the boost of efficiency and affordability in healthcare.
Furthermore, big data advantages contribute to public health improvement as it has introduced such powerful capabilities as predictive care monitoring, integrated performance modeling, and other tools for the boost of efficiency and affordability in healthcare.
The development prospects of big data analytics in the healthcare industry are growing beyond a doubt. According to Allied Market Research, big data analytics in healthcare in the North American market is projected to hit $34.16 billion by 2025, with an impressive CAGR of 17.7%.
The remarkable growth is also driven by government initiatives and programs that have already been taken to revitalize the healthcare sector of North America. As an example, the pivotal ACA (Affordable Care Act) legislation leads to transparency in healthcare and medical insurance markets through the Department of Health and Human Services data release.
The amount of medical data generation continues its growth: EHR (Electronic Health Records), biometric data, and sensor data are fuelling the growth of big data analytics. What is more, the EMR (Electronic Medical Records) vast adoption is extra promoted by incentive payments from the government.
On a global scale, the healthcare industry generates about 30% of the data. The prediction of RBC Capital Markets expects this volume to reach 36% by 2025. It is notably faster than any other industry.
As we’ve already mentioned, data surrounds us everywhere. As for healthcare, the data providers are large in number and diverse by nature. The industry produces such types of data for further analysis and implementation:
They are the leaders in information about health. They contain all data about a medical history: a person's previous illnesses, treatment plans, and treatment results.
It is the source of information for understanding patients' demands and preferences. Big data analytics can help healthcare providers build cost-effective and marketable roadmaps for treating different health conditions.
It is gathered from healthcare facilities: hospitals, clinics, nursing houses, home care services, and others. The data gives the picture of the performance across the industry and helps adjust the system to the challenges of changing markets.
It is taken from appointments, registrations, frequency of visits, duration of consultations, and other information that shows what services are the most effective and profitable for clinics and hospitals. Business process automation here undertakes tedious processes and professionals can focus on more impeccable patient care.
Healthcare digitization works both ways. It provides a technological boost for the industry. It also gives enhanced insights through wearables, mobile phones, internet search stats, patient portals, and other means. With big data advantages professionals can read between the lines on the way to get a comprehensive picture of their patients.
Vox populi is a very useful source of data for the industry. That is why surveys, reviews, and ratings are much more than a way to feed an ego. They open the door to understanding patients' needs and improving processes for upgraded patient satisfaction and loyalty.
Big data has already transformed the way healthcare specialists ensure better patient outcomes. The prime factor of how big data helps healthcare lies in the perspective of seeing and, what is even more significant, predicting hidden information behind the multiple markers, measures, numbers, or words.
So, let us review what benefits of big data in healthcare are the most considerable among the others.
In healthcare, big data analytics can provide greater clinical insights. It brings the change on such practical levels as informed decision-making, more accurate treatment plans, and better patient outcomes.
When patient data is unified and can be easily and securely streamlined across facilities and departments. That reinvents the healthcare services in a big way. Doctors can view medical history, allergies, previous treatment plans, and other details. They can also easily update EHRs with new information. Today, an EHR is a single source of truth eligible for patients' health and well-being.
At the same time, modern big data analytics methods like machine learning can provide technical support and identify dangerous conditions like pneumonia or cancer. Researchers can access a vast pool of anonymized information for studying and building effective prediction models.
The advantage of big data in the medical field is also identified in the crucial field of predictive measures. Medical data analytics empowers professionals with insights about illness threats for their patients.
With these insights, proactive prevention can be launched as early as possible. It has enormous significance for patient outcomes.
It is the main benefit of big data analytics in healthcare as it saves lives. By analyzing patients' data, professionals can create indicator patterns that signal dangerous health conditions.
So, when vitals collected in real-time from wearables are dangerously abnormal, specialists can provide help in the fastest possible way.
Improved services and products are unattainable without understanding your customers. The healthcare industry is not an exception here.
Patients’ habits and behaviors pave the way to creating trust and loyalty. It sets the base for increasing churn rate and boosting business productivity.
Finally, yet importantly, big data analytics in the healthcare industry is a source to transform processes and expenses. US health spending is more than $ 12,000 per capita. It makes up about 18% of the GDP. By 2030, health spending is projected to reach 19.6%.
Therefore, the issue of optimization is stronger than ever. Healthcare big data applications can enable healthcare providers to identify patterns that can improve their understanding of patient health and bodies.
Clinical data can also be used to guide clinicians toward better and more efficient treatment of patients, leading to fewer hospitalizations or readmissions. Consequently, not only for medical institutions but also for patients, the cost of treatment is reduced.
Healthcare data is not a monolith — it is constantly updated and modified following our life changes. It is essential that data is not only easily acceptable across hospitals and clinics but is also refreshed as soon as new info is available.
More than that, it is of utmost importance that a patient's health data is secured and only authorized personnel can access and modify it according to the regulations of IT compliance. Otherwise, it can lead to implications, regulatory violations, and even improper patient care.
Thuswise, big data analytics in the healthcare industry depends on data integrity or data quality. The entire life-cycle of data needs accuracy, reliability, and consistency.
The four pillars of data integrity for a healthcare organization stand on the following principles:
Industries speed up their digital transformation. If you want to enhance the performance of an organization, it is crucial to stay abreast with the latest technology trends.
Benefits of big data analytics in healthcare enable healthcare providers to develop new solutions, improve their functionality on all levels, change how they deliver services to patients, and develop new solutions and products.
With big data in the medical field you will stay resistant to the challenges of the modern markets and form the basis for further development and business expansion.
Taking your organization to the next level with the power of big data is what CleverDev Software can do for you.
Throughout all processes, professional assistance is essential to ensure the highest levels of data security for trusted healthcare software development services. Big data analytics is one of CleverDev Software's specialties within the healthcare sector.
Contact us today if you need help implementing big data solutions in the healthcare niche! We look forward to working with you on your project.